How Audiences Decide: A Cognitive Approach to Business Communication
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Richard O Young. Only 5 left! Free delivery Arrives by Monday, Dec 9. Pickup not available. Add to List. Add to Registry. About This Item We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it. See our disclaimer. How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business.
It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them.
The book covers a broad range of communication techniques-including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals-and examines the empirical evidence supporting each of them. Customer Reviews.
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Write a review. How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics.
By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. Audience Decision-Making Expertise 2. Types of Audience Decisions 3. Cognitive Processes in Audience Decision Making 4. Heuristics and Biases in Audience Decision Making 6.
Emotions in Audience Decision Making. Researchers can apply this methodology to their own interaction data and learn how to evaluate and select coding schemes and conduct interaction analysis. This is an essential reference for all who study communication in teams and groups.
How Audiences Decide - Richard O Young - Häftad () | Bokus
Scannell, John W. Page after page of fun, easy-to-plan tear-out exercises help you: break the ice and get participants acquainted; shake up outworn habits and perceptions; challenge with thought-provoking brainteasers; test learning and retention; develop communication and listening skills; bring out and involve participant-leaders; win back lethargic, distracted, low-energy groups; encourage creative problem-solving; boost or reinforce a groups self-image; forge cohesive work teams and value object; facilitate transfer of training to the job.
Lehman, Debbie D.
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Especially effective for those with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce the latest business communication practices, and extensively updated exercises and activities.
Innovative technology resources including Aplia, Write Experience, CengageNOW, and a premium Web site, make teaching and learning business communication easier and more enjoyable.
How Audiences Decide
Communications affect every aspect of our lives, from speaking to someone face-to-face, to sending an e-mail or making a telephone call. Written by authors experienced in teaching on business communications skills courses, this essential textbook serves as a definitive guide to how communications work and how to make them work effectively in businesses and organizations. The authors show that all communication takes place in a cultural context, and that the best approach to improve communication is by a step-by-step development of a communication strategy, providing crucial cultural and strategic perspectives on the topic.
The authors systematically take students through the types of communication models, explain cultures and strategies, and help them to improve performance communications. The book explains: How to structure and write a communications strategy How to implement the strategy for written, oral and visual means of communication How to communicate in different situations: in meetings, as a leader, to present an image, or across boundaries Business Communications additionally covers web-based communication to ensure content is appropriate for e-commerce and e-business.
Theory and practice are combined at every stage to link understanding with implementation and demonstrate how to use strategies to improve communications. Ideal for introductory business students, Business Communications will complement and go beyond the generic skills covered in many more elementary books.
How Audiences Decide: A Cognitive Approach to Business Communication / Edition 1
This book is supported by a comprehensive website. To what extent was pleasure stage-managed to make it socially, morally, and politically acceptable? Taking its cue from Michel Foucault, this volume represents a stunning example of the pleasures of analysis, a place where discourse about pleasure is a pleasure in its own right.
From cross-dressing to feasting, music to charity work, the essays in this volume probe the foundations of eighteenth-century society while entertaining the reader vicariously with their tales of vanished delights. This series provides an introduction to advertising in four key media.
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Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers or soon to be managers in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors' blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
Professor Miller's clear writing style and consistent use of examples and case studies result in a text that you'll find easy to understand.
From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations, how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy.